My Auntie Chick loved makeup, clothes and glamour. Whenever she saw a picture of a movie star wearing the latest fashion, she would sigh and say, "Oh, that's so chick!" She meant chic, of course. But in our world, you would never hear a fancy word like that spoken aloud or used in conversation. You might see it in a magazine or book but you would just have to guess at its pronunciation. So Auntie Chick pronounced chic the way it looked and assumed she had it right.