Poor old Bill. Who's interested in his plays anymore?
No one can understand Shakespearean language these days. So there's no point in trying to be hip about it. Rap lyrics, for example, just aren't the same when rendered in ye olde Englysshe.
Nor does it work the other way. Shakespeare in text-speak, for example, loses something in the translation.
Sometimes staging an old Shakespearean play in a modern setting can enjoy a bit of success, like this Canadian version of Romeo and Juliet --
But the BEST way to make Shakespeare popular again is to stick Tom Hiddleston in a nice tight pair of jeans and have him play Coriolanus. No matter what incomprehensible Shakespearean folderol comes out of his mouth, the enraptured audience will understand what's really being said --
Yeah, baby, yeah, that's the ticket.