Thursday, 5 March 2015
Did you know that last year was the 50th anniversary of Nutella? A banner milestone celebrated in the photo below by Michele Ferrero, Italy's richest man, the multi-billionaire maker of Nutello (and also Ferrero Rocher chocolates, Kinder eggs and TicTacs).
Mr. Ferrero just passed away in February at the age of 89. He's gone to meet his own maker now. Which leads me to contemplate this existential question . . . .
What would our world be like without Nutella? A thinner and healthier place perhaps, but less delicious.
Nutella is always there for us to be our comforting friend. You know what I'm talking about.
But, believe me, we need to put down that Nutella and sloooowly back away.
However, the marketplace conspires against us. Can you believe there's a new cookie product to replace spoons and make it even easier to eat Nutella right out of the jar? "Nutella dippers," they're called.
The Nutella empire just keeps on growing and expanding . . . .
So what chance do we have? If you can't beat 'em, join 'em. Stock up now!