I've bitched on this blog for years about the inappropriate "indigenous mascot" team name of my city's Canadian Football League club, the Edmonton Eskimoes. The team used every stupid, illogical argument in the book to resist changing it, but last summer it finally bowed to public pressure and dropped the old name. Now, after a full year of rumination and public surveys, here (at last!) is our new team name --
I like this new name because:
(1) elk are very common wildlife in this area so there's a real connection to our location;
(2) apparently back in the mists of time (1922) when the Edmonton team was part of a rugby-football league, the team actually was briefly named the Elks before changing it, so there is some historical precedent and tradition attached to the new name;
(3) it is compatible with keeping the team's traditional colours of green and gold; and
(3) it allows retention of the traditional "Double EE" logo that fans love and are familiar with.
What I really love, though, is the NEW team logo! It is simple, clear and stylized. And the elk's mean little eye makes it look intimidating and badass!
I've already bought a t-shirt with the new logo to show support for the team and its name change! Also, the team needs all the money it can get right now because the cancellation of last year's season due to the pandemic almost bankrupted it. Not to be too cynical, but I suspect the prospect of selling a full line of all-new branded merchandise to its fans may have been another factor which encouraged the team to finally change its name. But I'm okay with that as a reward to the team and I hope sales skyrocket!