It's been 32 long years since a Canadian hockey team last won the Stanley Cup. But Canada has a new strategy this year, namely --
Divine Intervention by the Hockey Gods themselves!
Canadian-owned multinational restaurant chain Boston Pizza has launched an hilarious ad campaign with restaurant tie-ins and promotions, including:
- Hockey God bobbleheads, available at local Boston Pizza restaurants.
- media kits, with Hockey God prayer candles, holy rink water, holy pucks, and prayer cards designed to bring playoff luck home.
- social media content featuring prominent hockey fans tapping into the power of the Hockey Gods to rally a win on home ice.
Here in Edmonton, there is also:
- a Sistine Chapel-inspired mural (see below -- worthy of Michelangelo himself, LOL) and
- game-day mullet makeovers for fans at the Fan Park (mullets are also known as "Hockey Hair" because their "short top and sides" fit under a hockey helmet without sacrificing "the party in the back" of long hair.)
According to Boston Pizza, the campaign will run "as long as the Hockey Gods are with us."
11 comments:
I'm just channeling the forums ghosts.
I hope they can win again
Our cricket team has won the World Cup in 1992 ,i witnessed the moment as a girl but since then they showed poor performance mostly ☹️😭
...Canadian-owned multinational restaurant chain Boston Pizza???
Whoever came up with this ad campaign is a genius. It's great!
Yes, indeed: https://bostonpizza.com/en/about-us.html
Too funny. We rooted on Montreal last night, 2 to 2 until overtime. Good Luck Canada. I love how creative the pizza shop was and bet they get lots of good business because of it, and hope the enthusiasm carries into the hockey rink.
Brilliant!
That is wonderful. The hockey season is over for us here.
This is GREAT. I laughed out loud when the God of the Gold Posts demonstrated she's not to be taken lightly.
🤣 I hope the hockey gods do the trick!! Kudos to BP for great marketing! I regret to inform you that Boston Pizza tried and failed here in El Paso, TX! When it opened in 2020, Hubby and I fully expected that location was going to kill it.
BP was one of the earliest businesses in a planned upscale entertainment development. The freeway exit that was going to lead people there never materialized and COVID delaying other business building nearby kept customers from approaching it. Not the first time El Paso moved at a sloth's pace and things fell apart. That's good for me because I live a sloth life, but businesses can't survive it! 🦥🤭
I love the hockey gods outfits. Ha ha. With them on your side,how would you actually lose?
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