And for his Hipster Elf! It's about time they moved into the 21st century . . . .
But Canada is already a cutting edge leader in Santa makeovers! For the past couple of years, "Fashion Santa" has promoted the ritzy Yorkdale Shopping Centre in Toronto. Santa is no longer a jolly old elf, kids -- now he's a silver fox with a chic wardrobe! And cheekbones!
Everyone wants their photo taken with this Santa! Even Mom and Dad!